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Summer 2025/26
Marketing agent
Drafts and schedules campaign content in the club's voice, so the marketing team edits instead of starting from blank.
agentscontent
Our marketing team writes a lot of posts, and the hardest part of any of them is the blank page. This agent drafts campaign content in the club's own voice and lines it up for scheduling.
The design goal was explicitly not automation-for-its-own-sake: a human still approves everything that goes out. The agent moves the work from writing to editing, which is the faster half.
What the team had to work out
- Capturing a voice that shifts between Instagram and LinkedIn registers
- Keeping a human approval step in the loop by design
Other builds
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